Digital Media | Visual Designer | UIUX
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ARTGO
Mobile UIUX
Role:
UIUX Designer
Deliverables:
UIUX
Concept
Prototyping
User Testing
Tools:
Figma
Photoshop
Overview
ARTGO aims to cater to the unique preferences of introverted art enthusiasts who may not find group tours preferable. In today's age that embraces introversion, we understand the need to create a personalized and immersive art experience that allows users to explore art at their own pace and in their comfort zone. By harnessing the power of Augmented Reality (AR), our app will offer a captivating guided tour that enables introverted visitors, as well as users of all ages and backgrounds, to connect with art on a deeper level. We are committed to accessibility for all, ensuring that every user feels more engaged and at ease during their art exploration. Our app will include a range of accessibility features to accommodate various needs and preferences, making art accessible to everyone.
Research
Field Observation +
3 Journey Maps
Online Surveys
6 Interviews
20 Articles +
4 Analysis
Desk Research +
Competitor's Analysis
Informal Interviews
10 Surveys
Journey Mapping
Diminishing distinctions among age groups in terms of their visitation rates to art museums
Source: Humanities Indicators. 2019 American Academy of Arts & Sciences
Technical challenges leads to a deficiency in trust and stability
Users anticipate apps to work smoothly without frequent issues or interruptions. When technical problems arise, it raises doubts about the app's reliability, causing users to question how well it performs overall.
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Problems + Pain Points
Limited Accessibility Options
Lack of Accessible and Comprehensive Information: Many art lovers struggle to gather detailed information about artworks, artists, historical context, and artistic techniques while visiting galleries or museums. The absence of easily accessible resources hinders their ability to grasp the artwork's significance and limits the overall art appreciation experience. Also, with the flexibility of modern curated galleries, many viewers may miss out on the full intention of the artist.
Little Room For Personal Exploration
Inflexible guided tours - Traditional guided art tours often follow a fixed pace and narrative, leaving little room for personal exploration and engagement. This one-size-fits-all approach may not cater to individual preferences, leading to disinterest or incomplete understanding of the artwork.
Lack or Overflow of Comprehensive Information
Not all art enthusiasts can visit physical art venues due to mobility challenges or geographical constraints. Additionally, standard tour formats might not be inclusive for individuals with visual or hearing impairments, restricting their participation in the art appreciation process. The average age is less distinguished - increase in elders attending. Need accessibility
Objective
How could I cater to unique preferences, but provide the important information at hand?
"Like it or not, time marches on, and continuing to look backward to the past for some sort of ürmuseum is never going to cut it in a society that’s moving
ever-faster forward into the future." - Rachel Ropeik
Solution
Our UI/UX app aims to cater to the unique preferences of introverted art enthusiasts who may not find group tours preferable. In today's age that embraces introversion, we understand the need to create a personalized and immersive art experience that allows users to explore art at their own pace and in their comfort zone. By harnessing the power of Augmented Reality (AR), our app will offer a captivating guided tour that enables introverted visitors to connect with art on a deeper level and feel more engaged and at ease during their art exploration.
Onboarding
The user's interactions, preferences, data—all safeguarded through robust measures ensuring their identity remains protected, unless they explicitly choose otherwise.
Language Options
Our commitment to inclusivity extends to accessibility, with language features designed to ensure that everyone, regardless of ability, can engage seamlessly. Accessibility is integral to our mission, allowing all users to fully participate in the ARTGO experience.
Anonymity as a Priority:
At ARTGO, the users' privacy is foundational. Anonymity isn't an afterthought—it's ingrained in the app's core. The users' interactions, preferences, and data are shielded by robust measures, ensuring their identity remains protected unless they explicitly decide otherwise. Additionally, to further fortify privacy, profile creation choices are limited to a selection of avatars provided. This deliberate measure ensures anonymity and reinforces peace of mind, making privacy the utmost priority for our users."
Simplified Privacy Language:
Privacy policies can often be a maze of jargon. Not here. We value clarity and understanding. Our privacy statements are straightforward, using simple language that's easy for anyone to comprehend. No ambiguity—just crystal-clear explanations of how your data is handled and protected.
Personalized Menu
The user's interactions, preferences, data—all safeguarded through robust measures ensuring their identity remains protected, unless they explicitly choose otherwise.
AR Mapping
This technology can capture people’s attention and keep their focus on exhibitions for longer. Before opening their AR installation, the AGO did a survey. It discovered the average visitor to the museum’s collections spent on average only 2.31 seconds in front of each image. In a busy modern life where visitors are not always inclined to linger, museums can use AR technology to reach out and grab their attention.
